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Connect Wix Forms to Google Analytics

Send form conversion events to Google Analytics 4. Seamlessly connect native Wix forms with direct edge routing, zero Zapier limits, and encrypted data transfer.

Step-by-step guide: How to Connect Wix Studio Forms to Google Analytics (Zero Zapier Guide)
Direct API Dispatch Specification
POST /v1/submissions • 200 OK

When a visitor submits a Wix or Wix Studio form, FormWix validates the input at the edge and dispatches the payload to Google Analytics synchronously without queuing delays:

{
  "form_id": "fw_live_studio_contact",
  "event": "form_submission",
  "timestamp": "2026-10-01T08:00:00.000Z",
  "client_domain": "example-agency.com",
  "fields": {
    "unlimited_forms": "Sample Value",
    "unlimited_submissions": "Sample Value",
    "ga4_events": "Sample Value",
    "conversion_tracking": "Sample Value"
  },
  "metadata": {
    "wix_page_url": "https://example-agency.com/contact",
    "routing": "direct",
    "status": "200 OK"
  }
}

How to Connect Google Analytics to Wix Studio (3 Steps)

01

Copy Your Endpoint

Copy your FormWix Endpoint URL from your dashboard.

02

Bind to Native Wix Studio Form

Add it to your Wix HTML Embed element action, or trigger via Wix Automations Webhook.

03

Authorize Google Analytics Destination

Configure your Google Analytics destination in FormWix. Every submission streams instantly.

Supported Fields & Schema Mapping

FormWix automatically reconciles and normalizes these field names when forwarding data into Google Analytics:

Unlimited formsUnlimited submissionsGA4 eventsConversion tracking

Native Velo Script (Zero Dependencies)

Copy this lightweight snippet into your Wix Studio page code to stream submissions natively without embedding external iframes:

import { fetch } from 'wix-fetch';

$w.onReady(function () {
  $w('#submitButton').onClick(async () => {
    // 1. Prepare form submission payload
    const payload = {
      formId: 'YOUR_FORM_ID', // Replace with your Form ID from FormWix Dashboard
      data: {
        email: $w('#emailInput').value,
        name: $w('#nameInput').value,
        notes: $w('#notesInput').value
      }
    };

    // 2. Dispatch to FormWix High-Speed Endpoint
    const res = await fetch('https://formwix.com/api/v1/submissions', {
      method: 'POST',
      headers: { 'Content-Type': 'application/json' },
      body: JSON.stringify(payload)
    });

    if (res.ok) {
      $w('#successState').expand();
      $w('#formContainer').collapse();
    }
  });
});

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