Connect Wix Forms to Google Analytics
Send form conversion events to Google Analytics 4. Seamlessly connect native Wix forms with direct edge routing, zero Zapier limits, and encrypted data transfer.
Step-by-step guide: How to Connect Wix Studio Forms to Google Analytics (Zero Zapier Guide)When a visitor submits a Wix or Wix Studio form, FormWix validates the input at the edge and dispatches the payload to Google Analytics synchronously without queuing delays:
{
"form_id": "fw_live_studio_contact",
"event": "form_submission",
"timestamp": "2026-10-01T08:00:00.000Z",
"client_domain": "example-agency.com",
"fields": {
"unlimited_forms": "Sample Value",
"unlimited_submissions": "Sample Value",
"ga4_events": "Sample Value",
"conversion_tracking": "Sample Value"
},
"metadata": {
"wix_page_url": "https://example-agency.com/contact",
"routing": "direct",
"status": "200 OK"
}
}How to Connect Google Analytics to Wix Studio (3 Steps)
Copy Your Endpoint
Copy your FormWix Endpoint URL from your dashboard.
Bind to Native Wix Studio Form
Add it to your Wix HTML Embed element action, or trigger via Wix Automations Webhook.
Authorize Google Analytics Destination
Configure your Google Analytics destination in FormWix. Every submission streams instantly.
Supported Fields & Schema Mapping
FormWix automatically reconciles and normalizes these field names when forwarding data into Google Analytics:
Native Velo Script (Zero Dependencies)
Copy this lightweight snippet into your Wix Studio page code to stream submissions natively without embedding external iframes:
import { fetch } from 'wix-fetch';
$w.onReady(function () {
$w('#submitButton').onClick(async () => {
// 1. Prepare form submission payload
const payload = {
formId: 'YOUR_FORM_ID', // Replace with your Form ID from FormWix Dashboard
data: {
email: $w('#emailInput').value,
name: $w('#nameInput').value,
notes: $w('#notesInput').value
}
};
// 2. Dispatch to FormWix High-Speed Endpoint
const res = await fetch('https://formwix.com/api/v1/submissions', {
method: 'POST',
headers: { 'Content-Type': 'application/json' },
body: JSON.stringify(payload)
});
if (res.ok) {
$w('#successState').expand();
$w('#formContainer').collapse();
}
});
});Related Wix & Wix Studio Connectors
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